Asmaa  is the recipient of various national and global awards, and is recognised as a social change maker in the 21st century by The BBC 100 Women for spearheading the ‘Black Tuesday’ movement, to raise national awareness around the increase of incidences of rape and sexual abuse in Sierra Leone. 

Whether she is covering stories or empowering young girls, her media platform and brand has helped influence national debate and awareness leading to change.

Asmaa is a proud product of the Annie Walsh Memorial School, an alumni of the London School of Journalism and a 2016 Young African Leaders, Mandela Washington Fellow.


She is married with two amazing boys, whom she often says gives her permission to do what she loves. 


Asama James is a Sierra Leonean media personality, advocate and a philanthropist. With over 20 years of experience in broadcast journalism and management, she creates opportunities for diverse voices to discuss current affairs and a wide range of human rights and social justice issues. Her mindful but objective approach has resulted in historic contributions to strengthening democratic governance in Sierra Leone and the continent. Asmaa currently serves as the station manager at Radio Democracy 98.1 FM.

Asmaa’s childhood and life experiences inspired her curiosity and desire to hear and elevate stories. Her journey to journalism gave her a broad foundation from which to approach several life changing topics especially those that directly impact the welfare of women and girls. Asmaa is the Founder of the Asmaa James Foundation, which empowers women and girls through mentorship, scholarship, and life skills training.

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