What We Do
Black Tuesday
In December 2018, Asmaa James initiated the Black Tuesday campaign to protest against the rise of rape and abuse of girls under 12. This campaign encourages people to wear black on the last Tuesday of every month to raise awareness and stand in solidarity with survivors of rape. The campaign influenced the sitting president to declare a state of emergency on rape and reform policies surrounding sexual violence. In the last two years, the campaign has grown support from individuals and organisations across both locally and internationally; leading to a movement to end sexual violence against girls.
Girls Plus SL
Girls Plus is an initiative of the Asmaa James Foundation, driven by community-led interventions aimed at providing access to education and information on comprehensive sexual and reproductive health and rights in Sierra Leone. We advocate for Comprehensive Sexual Education (CSE) for adolescent girls and boys. We work to reduce violence against adolescent sexual abuse and promote radical inclusion in schools and communities.
Women in Prison Support
Since 2013 Asmaa James has been conducting prison visits in partnership with Prison Watch Sierra Leone. She advocates for early release and reduced sentences for imprisoned women especially those who have committed petty crimes and serving long sentences for minor crimes. Asmaa James Foundation partners with locally businesses and organisations to provide food, medicine and sanitary items to imprisoned women.
Skills Training
AJ Foundation supports young girls by providing livelihood opportunities through life skills training at the Madam Wokie Skill Center. The foundation supports young girls to participate in gara tie-dyeing, tailoring and other skills training; equipping them with new skills that will help improve the quality of their lives and gain meaningful employment.